From the desk of: The Precisely Team
Dear fellow internet marketer: as a savvy marketer, you'll understand the huge advantage the internet enjoys over face to face selling...
...not only is face to face selling hard - scary even - the biggest drawback is you can only see a very limited number of prospects in a day. And that clamps a severe limit on the money you can make.
But there's no such problem with the internet.
Because it multiplies your efforts, empowering you to reach out to thousands - even millions of folks, who may be interested in what you have to sell, at the click of a mouse.
But it comes at a high price...
...because you lose that vital one-to-one personal connection that builds trust.
So you waste hundreds of possible customers because you can't quite add that personal touch to this remote form of selling. Now I know what you're thinking...
What's wrong with video?
Nothing. In fact, video is great for putting back the personal touch into communicating with your prospective customer. Trouble is video is a victim of its own success - so there's just TOO MUCH of it.
For example: did you know YouTube, alone, receives 72 hours worth of fresh video every single minute of every single day? And that's apart from all the other video sharing sites, as well as the social media sites that also take video, such as FaceBook, Pinterest and Instagram.
So when you're crushed by the sheer volume of all that competition, it gets harder and harder to get your video even seen - let alone acted upon.
What's more it gets just as hard for your potential viewers, because they have only 24 hours in their day to watch all this stuff.
And - let's face it - many of these videos are poor quality or even downright trash - making them a big turn off. And that's because making compelling videos requires a good level of skills both in the camera work and in the editing otherwise it can easily look like an 'amateur night' production. And, because everyone is used to watching the highly polished output of Hollywood and the TV stations, any shortcomings are glaringly obvious.
And, when it comes to actually making a personalized video, most folks would rather have root canal work done on their teeth than appear in front of a video camera - and it shows.
So, if you want to connect with thousands of prospects at once - on a one-to-one basis - in a relaxed manner, that quickly builds trust and cements a long term relationship...
There has to be a better way
And it's been around for a while and continues to be used very effectively by savvy giant companies, such as Toyota, Heineken lager and General Motors, who are all using it, right now, to quietly nurture a loyal following of customers with cheap, valuable, high performing... podcasts.
Think of a podcast as an audio blog, where you can get close and personal with your audience.
What's more, a podcast can be listened to and enjoyed when your prospect is driving, jogging or at the gym - in fact any number of situations where they can easily listen but never watch a video.
The plain truth is podcasts are an island of sanity in a world gone video mad. And that's because of their silky-smooth simplicity, lightening-fast creation and total effectiveness.
The truth is you can create, record, broadcast a podcast and see the money appear in less time than it takes to just get the lighting right for a video.
But - as simple and quick as a podcast is to create - like all skills...
There is a right and a wrong way to do it
Get it right and you'll be delighted to see your sales and profits go off the chart.
But - if you don't know the inside shortcuts to highly effective podcasting then there's little point in getting out of bed.
But fear not, because I know all the inside tricks - I've even devised a few of them myself. And I've crammed every worthwhile tip and trick into my new program. And you can now be one of the very first VIPs to take the tour...